At this summit, Xu Yongyong, the director for AUX household appliances sales in the Middle East Region, delivered an important speech on development and regional strategic cooperation in the Middle East. He pointed out that despite the overall market decline by 13.6% in the Middle East, AUX Air Conditioning bucked the trend and outperformed others, ranking no. 2 in January 2017 rising from the third place in 2016 and widely recognized in this industry.
These great achievements rely on powerful strength behind AUX. It is more important that AUX has been always focusing on product quality for decades and persisted in the “excellent products strategy”. At present, it has been industry-leading in respect of frequency conversion control and smart technology. Qin Xian, the assistant to the general manager of the household appliances R&D department, introduced in a statement that the future air conditioning industry would develop towards frequency conversion. Currently AUX air conditioners in the Middle East have achieved 8-star frequency conversion, far ahead of the peers. At this summit, the speaker shared technology of split-type air conditioners and packaged air conditioners displayed, and discussed technological support and future
development directions with attending distributor representatives.
An awarding ceremony was held to reward excellent distributors at last. As AUX has made great attainments abroad, it is their trust and support that people from more countries know AUX and trust AUX.
“Middle East Summit” and “Asia-Pacific Summit” are two important footholds based on which AUX Group implements the internalization strategy. For a brand to be internationalized, the key is to shift from product output to culture output. With the completely implemented internationalization strategy, AUX Air Conditioning will insist on the concept of “quality as base, innovation as soul”, focus on products, hold the principle of “high standards, high requirements, excellent products”, and provide high-quality products to customers in the world with a world-famous Chinese brand.