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“Your Trust, Our Promise”—2017 AUX Middle East Summit Held

         As the national strategy of “the Belt and Road” is being implemented, AUX has seized the opportunity and set AUX Air Conditioning strategy of global integrated market. “Asia-Pacific Summit” held recently signifies a solid step by AUX in the Asia-Pacific region. To speed up its strategic layout in overseas markets, AUX held the grand opening of “Your Trust, Our Promise” Middle East Summit in Jeddah the capital of Saudi Arabia on February 28, 2017. Xu Yongyong, the director for AUX household appliances sales in the Middle East Region, Qin Xian, the assistant to the general manager of household appliances R&D, as well as more than 380 distributor representatives from countries in the Middle East attended this meeting, and discussed the future of AUX.  


     


        At this summit, Xu Yongyong, the director for AUX household appliances sales in the Middle East Region, delivered an important speech on development and regional strategic cooperation in the Middle East. He pointed out that despite the overall market decline by 13.6% in the Middle East, AUX Air Conditioning bucked the trend and outperformed others, ranking no. 2 in January 2017 rising from the third place in 2016 and widely recognized in this industry. 


       


        These great achievements rely on powerful strength behind AUX. It is more important that AUX has been always focusing on product quality for decades and persisted in the “excellent products strategy”. At present, it has been industry-leading in respect of frequency conversion control and smart technology. Qin Xian, the assistant to the general manager of the household appliances R&D department, introduced in a statement that the future air conditioning industry would develop towards frequency conversion. Currently AUX air conditioners in the Middle East have achieved 8-star frequency conversion, far ahead of the peers. At this summit, the speaker shared technology of split-type air conditioners and packaged air conditioners displayed, and discussed technological support and future


 development directions with attending distributor representatives. 


     


 An awarding ceremony was held to reward excellent distributors at last. As AUX has made great attainments abroad, it is their trust and support that people from more countries know AUX and trust AUX.


    


   “Middle East Summit” and “Asia-Pacific Summit” are two important footholds based on which AUX Group implements the internalization strategy. For a brand to be internationalized, the key is to shift from product output to culture output. With the completely implemented internationalization strategy, AUX Air Conditioning will insist on the concept of “quality as base, innovation as soul”, focus on products, hold the principle of “high standards, high requirements, excellent products”, and provide high-quality products to customers in the world with a world-famous Chinese brand.